Category: Company News

A New Look for Epoxy.Ltd

Welcome to the Topic “A New Look for Epoxy.Ltd”

DNA Web Studio worked with Epoxy.Ltd to help them adopt a new approach to the way in which they operated their online business. Selling high-quality epoxy resins to the boating and repair industries, it was vital that this small business made as big an impact as possible. This meant that they needed to stand out and make their brand and business more appealing to their target market.

They Turned to DNA Web Studio

At DNA Web Studio, we have a lot of experience in all aspects of web design and marketing services and so, they turned to us to help them take a new direction. We knew instantly that we had everything that they required to make that change and make an impact.

The original website was based on Magento 1.9 and we were able to identify that this was not a requirement for them. This was down to the fact they were not selling the right number of products for Magento 1.9 but we also identified that the cost of using this was significant, particularly as it was coming to the end of life.

Close Working

Our service relies on building healthy relationships with our clients. From the initial meeting, we ensured that we gained an idea of what they wanted to achieve as well as their budget. We also identified their target market and undertook all relevant research to identify the solution that worked for them.

So, after reviewing product ranges and after competitor research, we came up with a design that looks like this.

For any online business, it is imperative that they make life as simple as possible for their customers. We know that they have a short space of time to give customers what they want and that means that we had to find a design that made the entire browsing experience one that was hassle-free.

We adopted a simple design that was sleek yet still professional looking. However, we placed an emphasis on ensuring that we made things as easy as possible for customers. What this meant as that they could navigate around the site and find the products that they require. With the entire process faster and more streamlined, it gave Epoxy.Ltd the opportunity to hit their target market and increase sales.

So, we not only redesigned their website but we also moved them over to WooCommerce development. This means that Epoxy.Ltd will not need to worry about the platform going out of date or reaching its end of life. This was crucial for them as it enabled them to look forward to a future where they can focus on other aspects of their business and not the platform that their online store is using.

The entire experience was one that was extremely successful for Epoxy.Ltd. The simplistic design of their website has now transformed the image of their business which is important, especially at a time when it is crucial that we provide users with a simple, yet immersive experience from start to finish. At DNA Web Studio, we provide a fully integrated web design solution. Get in touch with us for all of your website design, development, and marketing needs to be with one highly skilled and creative team.

Have any questions regarding the topic “A New Look for Epoxy.Ltd” feel free to comment below.

Also Read: User Experience Design and Your Website

Tags ecommerce web design company, new Look for Epoxy, website development, woocommerce development

Company News

Dynamics Cleaners’ new website launches

Post author By matt.england
Post date September 4, 2020
No Comments on Dynamics Cleaners’ new website launches

Welcome to the Topic “Dynamics Cleaners’ new website launches”

With the ever-growing need to keep ahead of there competitors and to stay up to date with there, online presence Dynamics Cleaners see a new and improve website launched.

After 4 years Dynamics Cleaners retire their old website for a new clean, fresh, and professional-looking website then will aid them in providing there new and current clients with all the information about there services they need.

Long term relationship.

DNA Web Studio and Dynamics Cleaners have been working together since they started trading in 2003 and the relationship continues to grow stronger.

We at DNA Web Studio have been providing ongoing website support and marketing advice to help keep a strong local presence in the Lincolnshire community via social media marketing and search engine marketing.

The brief.

A new and improved look as well as keeping the feel and style of the old website was a must for owner Zuzana. The website needed to be easy to navigate and provide all of the information needed to allow customers a full and clear picture.

A major part of the redesign of the new website was to help aid a consistent brand and identity which in today’s world is highly important.

Also needed was an improvement of the current search engine optimisation of the website to boost and improve their current rankings.

The new website

With a fresh clean facelift and a strong WordPress website backend that allows for full control and ability to fully update the content of the website whenever and where ever needed provides a more flexible and robust solution to allow dynamics Cleaners to manage the site as needed.

A new look blog with improved imagery allows for a better and easier reading experience for visitors to the website.

Not only have we added a new look to the site a new quote request form and contact methods have been added to aid in visitors to get faster responses from Dynamics Cleaners.

Along with all of this the responsive mobile site has been vastly improve to provide a better user experience and ease of finding services and contact options.

It’s not just ok to release a website without ensuring the search engine optimisation has been improved and protected, using our own in-house checklist ensures that we give the new website a great chance to continue to move up the rankings and stay competitive.

What’s next.

The new website isn’t just a service-based brochure website, part of this development was to add a new e-commerce shop to allow for the sale of the eco-friendly products that the team of cleaners at Dynamics Cleaners use day in day out.

With the power of Woocommerce development added will allow for a smooth and easy to use shopping basket and checkout process, helps to aid buyers in getting their cleaning products with ease.and the option of not leaving there home.

The new e-commerce aspect of the website is due to be released in the coming months and we look forward to seeing this go live and helping keep British homes clean.

Take a look at the end result (www.dynamicscleaners.com) and we would love to hear what you think.

Are you looking for a new and improved look to your website branding or support for your current website weather it is WordPress or Woocomerce development and wants to know more than get in touch with our friendly helpful team today and let them answer all your queries?

Have any questions regarding the topic “Dynamics Cleaners’ new website launches” feel free to comment below.

Also Read: How to Choose the Right eCommerce Marketing Agency?

Tags search engine marketing, Search Engine optimization, social media marketing, website redesign, woocommerce development

Company News Development

10 tips to boost e-commerce conversions

Post author By matt.england
Post date June 25, 2020
No Comments on 10 tips to boost e-commerce conversions

Welcome to the Topic “10 tips to boost e-commerce conversions”

It’s one thing getting visitors to your online store but encouraging them to purchase is another thing. Boosting conversions is about ticking every box and ensuring you provide consumers with every reason to click the purchase button. Therefore, these top tips will help you to boost conversions.

Keep Navigation Simple

Making it simple for users to navigate around your site means that they will be able to find your products with ease. When you make each product simple to find, it will enable potential customers to find what they are looking for.

Effective Search Feature

It’s common for consumers to want to use your search feature to find what they are looking for. Therefore, make sure that the search function is easy to use and provide them with the opportunity to fine-tune their search and make it faster.

Enhanced Loading Speed

A slow website that takes an age to load will turn users away. As a result, you need to make sure that your website loads quickly, giving users exactly what they want as quickly as possible.

User-Friendly Product Names

If your product names are user friendly then consumers will be able to find what they are looking for. While some products will have long, confusing names, it’s vital that you ensure that products can appear even if users search for products using relatively obscure search terms.

Make Deals and Promotions Stand Out

Consumers love nothing more than saving money or taking advantage of promotions, so make sure they stand out. If they are tucked away in the corner of your website or they are difficult to find then users are not going to know they exist. Make them stand out and you’ll soon find that consumers start making purchases.

Make Your Prices Clear

There is nothing consumers hate more than not being able to find the price of a product. This is similar to walking into a shop and finding a product that doesn’t have a price tag. It’s highly frustrating and if people don’t know how much a product is, why would they make a purchase? So, make sure the price stands out immediately and you’ll find that sales increase significantly.

Improve Your Descriptions

Consumers need information and they want it quickly. Therefore, your product descriptions have to provide consumers with what they need to know. Keep it simple, provide bullet points and ensure that they have all they need to make an informed purchase.

Use Clear Images

Images can help to support your product descriptions but also help consumers see what they are purchasing. Image optimization allow you to focus on some of the main aspects of the product, helping to increase conversions.

Include Customer Reviews

Sold lots of products to lots of customers? Get their feedback and reviews and place them onto your store. People will often make a purchase based on the experience of others. Therefore, if people are raving about your service and products then people will trust you.

Make The Checkout Process Simple

While you might think that consumers adding products to their basket means that the deal is done, that is not the case. They can add products to their basket but they still have to complete the purchase. Therefore, make the checkout process intuitive and simple. If it is over-complicated they will look elsewhere.

DNA Web Studio specialises in e-commerce web design and offers various effective and affordable digital services. So whether you’re in need of a complete e-commerce website or digital marketing, you can count on the leading web design company to develop creative, powerful and creative solutions for your brand.

Have any questions regarding the topic “10 tips to boost e-commerce conversions” feel free to comment below.

Also Read: Ten factors to consider when choosing an eCommerce platform in 2023

Tags boost ecommerce conversions, boost online store conversions

Company News

Covid-19 : Update

An Update on How We Are Working During the Covid-19 Pandemic

As we head into the 8th week of lockdown due to Covid-19, we are slowly seeing the easing of some restrictions but still, for many businesses, things have not changed a great deal. The issue surrounding social distancing and a lack of office space and other issues are making getting back to some form of working normality a challenge. As a result, remote working is still the only feasible option out there for many.

At DNA Web Studio, we are still working remotely to help stop the spread while we are also implementing other changes to help create a safe way of working for staff and clients.

So, with all team members working remotely, what does this mean for you?

Essentially, nothing will change for you from a progress perspective because we are still working on your projects while helping your business to thrive and grow during this challenging time.

So, how are we making all of this happen?

The Importance of Internal Communications

We might be separated and working from home but we are still very much a team. As a result, communication is still very much at the core of what we do. Without communication, we would find it challenging to do what we do but we overcome that by using Slack. Slack is a brilliant platform from which we can work collaboratively, ask each other questions and work as a team. It’s a new way of working but now we are eight weeks into the changes, we are handling everything extremely well. So much so, our clients wouldn’t know the difference because the level of service still remains the same.

Also Read: Don’t Let Covid-19 Stop Your Customers

Managing Projects

We use TEAMWORK to help us manage our projects with efficiency and precision. It enables us to actively manage tasks across the team, ensuring that we deliver everything that we promise our clients. What’s more, we also use the platform to share our ideas and brainstorm, allowing us to remain as creative as we always have been.

We Also Take Care of Meetings

One of the things that we rely on as a team and to help us build relationships with our clients are meetings. Of course, with restrictions in place, we have had to take a different approach when it comes to meeting clients. However, we use Google Hangouts to ensure that we can still hold meetings. As a result, we can still keep our clients updated, we can still listen to their requirements and we can still work together to deliver the right results. All of this can be achieved from the comfort of your home.

The main focus for everyone during these challenging times is to remain safe and stop the spread of the virus. Where possible, the government is asking us to stay at home as much as possible. However, we may be apart as a team but this virus has brought us closer together in other ways. Therefore, we are still proud to be able to offer the same level of support that our clients need. We are available by phone, email and through video calls, ensuring we are still as contactable as we were before.