Category: Design

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Design

Latest Web Design Trends to Boost Engagement in 2023

Web Design

The past generation of web designers gave us classic examples of how engaging web designs dominate the online market with appealing visuals. Technology innovation has made it even more desirable for web design companies to craft advanced and interactive web designs. The internet world is rapidly changing, and web design is no exception; hence, it is important to keep yourself updated with the latest trends. 

Some creative web designers also take inspiration from traditional design trends and blend them with advanced technology features to present a fresh and dynamic web page to the users. A Web Design Agency that incorporates the latest design trends elevates user engagement on their website by offering them an ultimate web experience. 

Top Web Design Trends for eCommerce Web Design in 2023 Are

Are you wondering what web design trends will rule the internet in 2023? We are equally excited to bring them up for you. So, without further ado, let’s reveal the top trends in web design in 2023.

1). 3D visuals

Three-dimensional (3D) visuals have become an increasingly popular trend in web design, offering users a new level of engagement and interactivity. This technology uses advanced computer graphics to create virtual objects and environments that appear to have depth and dimension and can be viewed from different angles and perspectives. One of the most significant advantages of 3D visuals for web design is their increased immersion level. It is particularly beneficial for websites that rely on visual storytelling, such as gaming, e-commerce, or art and design websites.

2). Nostalgia

We all feel nostalgic at some point or other in our lives. During the COVID-19 pandemic, when citizens were restricted from meeting their friends, people started posting about their good times, and the nostalgic trend has become quite popular worldwide. Nostalgia in web design refers to using design elements and visual aesthetics that evoke nostalgia or sentimentality. It includes using retro fonts, vintage colour palettes, and graphics to create a design that recalls a particular era or time. 

The increasing popularity of Y2K fonts has inspired many web designers to adopt trends of the past era to improve aesthetics. Any web design company using the Y2K trends in 2023 will likely lead the market with a significantly high volume of users visiting their websites. 

3). Minimalistic Design

Cluttered or messy web elements are a big “NO” for web design in 2023. Over 80% of users are disappointed with web pages overloaded with flashy designs and bold colours. Minimalism in web design emphasises simplicity, clarity, and minimal design elements to achieve a clean and uncluttered visual aesthetic. This approach often involves using white space, clean typography, and a limited colour palette to create a sense of elegance and sophistication. Ask your eCommerce web design agency to follow a minimalist approach to create a clean, engaging, and user-friendly experience for website visitors.

4). Shared Frameworks

The good thing about the internet is that it offers a platform for creators across the world to share their strategies and ideas, building a community more robust than before. Shareable frameworks have been popular in web design for several years and are likely to have a substantial impact on trends in 2023. The purpose of a shared framework is to streamline the web design process by providing a set of best practices, design patterns, and reusable components that can be adapted to different projects. 

As websites become more complex, sharable frameworks will likely include more advanced user interface components to help designers create sophisticated designs without starting from scratch.

Also Read: Ten Factors To Consider When Choosing An eCommerce Platform in 2023

5). Loading Animations

Keeping the users engaged on the website while it is loading demands creative effort from web designers. Loading animations are essential because they help manage user expectations and provide feedback that the website is working on their request. Some loading animations may be a simple progress bar, while others may be more intricate, such as a spinner changing colours or displaying a message while loading. An experienced web design agency knows how to entertain its audience while loading the website.

6). Dark Mode

Dark mode is still in style; no other trend can replace it! This design approach uses a dark colour palette for the background of a website or application rather than the traditional light colours that users and designers love equally. One of many advantages of the dark mode is it creates a unique and stylish visual aesthetic that can help websites to stand out and differentiate themselves from competitors.

7). Chatbots

Another trend that is going to bring change in the web designing industry in 2023 is Chatbots. A chatbot is a computer program that uses artificial intelligence (AI) to simulate conversations with human users over the internet or messaging applications. Chatbots are designed to understand natural language input and provide automated responses to assist users with various tasks, such as answering frequently asked questions, providing customer support, or even making online purchases. This can help users find the information they need more quickly and easily, leading to a more positive experience on the website. To integrate chatbots into web design, web designers can use a variety of tools and platforms that provide chatbot building and integration capabilities. A successful web design company knows what their audience looks for in a website, and implements the best approach to offer them an exceptional web experience.

8). Mobile-first Design

Does your web design agency create mobile-friendly designs? The growing importance of mobile-first design is driven by several factors, including the increasing use of mobile devices for browsing the internet and changes in search engine algorithms that prioritise mobile-friendly websites in search results. As a result, web designers are increasingly focused on creating responsive designs that work seamlessly across various devices, including mobile phones and tablets. With most people using their mobile phones for online shopping, having a mobile-friendly web design will always be a top priority for eCommerce web design.

9). Augmented Reality

Augmented Reality has been around for a while but is gaining more attention due to its real-world-like features. The popularity of AR in eCommerce Web design is expected to continue and grow in 2023. AR technology allows virtual objects to be superimposed on the real world, creating a unique and interactive user experience. eCommerce businesses are certain to get an advantage from this technology in 2023, with its real-life experiences.

Final Words

That’s it. You have the best strategies to create an engaging ecommerce web design now; try your hands at it and let us know the outcome. Experimenting with new concepts is the only way to draw users’ attention and give them an artful experience. Whether it is playful animation or AI-inspired smart features, a web design company that will manage to bring a breeze of freshness to the internet will make more profit than the rest of the industry.

Having trouble designing an aesthetically appealing website? Contact DNA Web Studio-a professional Web Design Agency in Lincolnshire, which has extensive experience designing and developing interactive websites for online businesses.

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Design

Maximizing User Experience: Best Practices for eCommerce Web Design

eCommerce web design

Can you believe it takes only 50 milliseconds for users to gauge whether your website is attractive or not? 38% of users will instantly switch to other websites if they are disappointed with web design. With e-Commerce platforms growing ever more than before, it becomes inevitable to have a user-friendly and versatile website that expands your business.

Whether you hire an eCommerce Web Design company or have your designing team, there are several key points to remember for creating outstanding web designs. This blog will discuss essential things to consider when designing a business website.

What makes a perfect eCommerce Website design?

An E-commerce website is much like setting up a physical store on a digital platform. To build a stunning eCommerce web design, ask yourself a few questions, such as how you will entice users to buy your products or how to create effective product descriptions. Your eCommerce web design should offer a seamless user experience and make your brand stand out from the rest of the industry. But, most importantly, you need a functional yet attractive web design that is easy to navigate.

Why should you use the Best Practices for eCommerce web design & development?

Imagine a scenario where your users shop on an ecommerce website with a too-light web page with almost invisible text or a hidden navigation menu. Do you think they will get a pleasant experience? They will immediately switch to your competitors’ websites or leave a bad review. That’s why it is important to use these best practices when building an ecommerce website.

A well-designed ecommerce website can help build credibility and trust among visitors. A website with a clear and easy-to-use interface, well-organized product pages, and intuitive navigation can make the shopping experience more pleasant. Here are some more reasons to use best practices for an ecommerce web design : 

  • To increase conversion rate: There is no better way to convert visitors into sales than engaging them in an interactive, easy-to-use website. Make it simple for them to join your brand.
  • To promote and establish your brand: Craft a design that speaks for you! If you don’t believe it yet, look at the logos of famous brands such as Apple, Macdonalds, Starbucks, and Twitter. Investing in web design can take your business to the next level of success.
  • To offer an incredible customer experience: Imagine yourself as a customer; what do you really want? A visually appealing, easy-to-use, and fully functional website is all we need for a satisfying customer experience. Let’s not complicate things. Hire an ecommerce agency that has a comprehensive knowledge of all aspects of web designing and development.

Also Read: How to Choose the Right eCommerce Marketing Agency?

What are the Best Practices for eCommerce Website Design:

ecommerce
Here are web designing best strategies you can adoption your ecommerce website development for desired results.

1). Use Impressive product images:

Use high-quality product images with multiple views, zoom functionality, and alternate images to help customers visualize the product. Use a white background for product images to give a consistent look and feel.

2). Craft a unique Home Page design:

The first impression lasts forever, and in the online shopping business, it starts with your home page. A home page with a clear message, appealing images, and informative videos can grab users’ attention quickly. It must state the advantage of using your product and effectively represent your brand’s identity. A professional eCommerce agency should be able to create an irresistible home page that entices users to shop with you.

3). Create a Mobile-responsive design:

With most internet traffic coming from mobile devices, it’s essential to have a mobile-responsive eCommerce website. Your website should be accessible and responsive on mobile devices, tablets, and desktops. 

4). Add Powerful product descriptions:

Product descriptions are essential in eCommerce websites, and it’s crucial to have clear and concise descriptions for your products. Ensure your product descriptions include all necessary information, such as product features, benefits, specifications, and images. This information helps your customers make informed decisions about the products they want to purchase.

5). Use dynamic CTAs:

CTA, or Call-to-Action, is an essential element of web design that encourages visitors to take a specific action, such as making a purchase. Use contrasting colors, such as a bright color for the button and a dark background, to make it stand out. Also, ensure the text on the button is clear and concise, such as “Buy Now” or “Shop with Us.”

6). Ensure Smooth Navigation:

One of the most crucial aspects of eCommerce web design is having user-friendly navigation. Your customers should be able to navigate your website effortlessly and find what they’re looking for without any difficulty.

7). Easy checkout Process:

An easy and hassle-free checkout process is essential for an eCommerce website. Ensure you provide clear instructions throughout the checkout process, including payment, shipping, and delivery options. 

8). Search functionality:

It helps your customers quickly find what they’re looking for. Ensure your search functionality is easy to find and includes filters that help your customers narrow their search results. An experienced eCommerce web development agency will always focus on improving search functionality features while designing eCommerce design for their clients.

9). Let it reflect your brand:

As a business owner, you don’t want your customers to forget your brand name. That’s why ensuring that your webpage has consistent branding across all the pages is crucial so that your visitors don’t feel lost when navigating the site. Your website’s design should match your brand’s color scheme and logo.

Final Words:

The success of any online business relies on the website and its features. Hence, it is crucial to craft an extraordinary eCommerce web design that can potentially gain visitors’ attention. An eCommerce web design company that follows the above-mentioned best practices is highly likely to deliver successful results for your business. Remember that there is no shortcut to creating a perfect ecommerce web design- give your users a true shopping experience and a reason to fall in love with your brand!

Are you looking for an experienced and reliable eCommerce agency? Get in touch with DNA Web Studio, a professional eCommerce Web designing company in Lincoln, Lincolnshire, that helps you design a unique and profitable website for your online shopping business.

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Design

Best Tips for Designing Landing Pages That Boosts Your Conversion

best tips for designing landing page

Welcome to the Topic “Best Tips for Designing Landing Pages That Boosts Your Conversion”

Designing a landing page increases conversions is crucial for any website owner. A landing page is a webpage that a visitor lands on when they click on an ad, email or any other digital location. It mainly converts leads into sales by inviting visitors to check your product or service. As a result, the landing page makes a strong impression on visitors and has a high potential to increase your sales. 

The website landing page design may sound too complicated for inexperienced users, but it is not. Using simple ideas and creativity can help you create a design your users will love. Perfect for achieving short-term goals, it has a call-to-action button for a prompt response to your marketing campaigns. In short, you need a solid landing page design that offers visitors an unparalleled web experience. If you are learning to create a landing page design for a digital marketing campaign, this article is for you.

Tips to Create an Outstanding Landing Page Design

Tips to Create an Outstanding Landing Page Design

Whether you hire a web design company or a freelancer, you must know the basics of designing an outstanding landing page for digital marketing campaigns. Here are six simple tips to make an interactive landing page design. 

Determine Your Goals

Before you move on to the design thing, it is essential to identify your goals for using a landing page. Whether you want it for brand promotion or use it as a source of lead generation, although the final decision is up to you, you must be clear on what you want from your landing page, as it can make the designing process much more manageable. 

Start with a Layout

A good landing page is incomplete without these basic elements: 

  • A relevant headline
  • Brief description of the product/service you are offering
  • A lead-capture form
  • Eye-catching and relevant visuals
  • Call-to-action

Incorporating these essential elements appropriately gives you desired results. A clean, uncluttered layout with a short information form for customer details makes a perfect website landing page design. 

Write Detailed Product/Offer Description

Landing pages are designed to entice customers to buy a specific product. Thus, it is essential to highlight prominent features of the product on the landing page. If you do not wish to provide a detailed specification, atleast give a brief overview of the product. A well-written product or description represents what you are selling, and the essential qualities make it worth purchasing.

Write a Powerful Copy

We know it is difficult to reach out to your audience and convert them into sales in this cut-throat competition. But, with a powerful copy, you can do it. Let’s understand how you can do this.

  • A compelling copy makes your audience believe in you and your product. Start with a headline that catches visitors’ attention as soon as they visit the page. The headline is the first thing visitors see when they land on a page. The design should grab the visitor’s attention and encourage them to keep reading.
  • The body part must have a short yet informative description that gives brief information about the offer. Know that users will respond to your proposal only if they benefit from it. Hence, put more emphasis on what you offer in exchange for their personal details.
  • The footer should have your contact information so visitors can contact you if they have questions.

It is crucial to use bullet points and subheadings to break up the text and make it easier to read.

Include a Call-to-Action (CTA) Button

Don’t complicate things with too many action buttons. Pick a single yet impactful call-to-action button that encourages visitors to respond promptly. The size and colour of the CTA button also significantly impact the conversion rate. The CTA button should be large enough to be visible at first glance but not so big that it conceals other essential details.

Use Visually Appealing Images

It is observed that it takes only 8 seconds to create a lasting impression on the visitors. So why not make it perfect? People are usually more quickly impressed by pictures than words, so including visuals works best when designing a landing page. 

Most web design experts suggest having at least one visual image above the fold. Use contrasting colours to highlight key areas of your web page. When it comes to colour, orange and green colours are known to increase the conversion rate drastically. For instance, if you use a blue background for a landing page, compliment it with an orange CTA button to bring a sense of excitement.

Pay More Attention to Content Than Anything Else

In the case of a landing page, “Less is always More’. A cluttered page has a significantly high chance of users getting confused or distracted. The simpler your landing page is, the easier it gets for the audience to understand the context. Your landing page will look more appealing to the audience when you embrace the white space.

Also Read: User Experience Design and Your Website

Avoid Distractors

If you want your audience to focus solely on your landing page, you must not add any internal or external links to it. Limiting the exit opportunities ensures that your visitors stay focused on where they are.

Make it Mobile-friendly

When you incorporate media such as GIFs, videos, or images in your page, be sure that visuals are responsive on mobile. A landing page that is difficult to navigate or slow to load on a mobile device will likely result in a high bounce rate and low conversions. While choosing images for landing page design, use your imagination and experiment with your creativity to stand out from others.

End Note

Driving more traffic to one’s website is the need of the time. Thus, the need to have an impressive landing page for your business website is unavoidable. When designing a landing page, it is crucial to keep in mind the page’s main objective and to use critical elements such as strong headlines, persuasive copy, high-quality visuals, a clear CTA, and a visually appealing layout.

At DNA Web Studio, we believe in crafting interactive land page designs that are both user-friendly and gainful. Our Digital Marketing services and landing page design services will improve your business’s bottom line in no time. Seems helpful? Drop by or connect with the team!

Have any questions regarding the topic “Best Tips for Designing Landing Pages That Boosts Your Conversion” feel free to comment below.

 

 

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Design

Validating Design Assumptions With UX Testing in 2022

Validating Design Assumptions

Welcome to the Topic “Validating Design Assumptions With UX Testing in 2022”

Imagine this: You have designed the website of your dreams, but you’ve come across a small bug that could cause complications for your users! So you make assumptions about how to solve this dilemma, something we do every day; but they are limited to subjectivity. Hence, you need something that brings a fresh, objective perspective. So the best solution is to validate your assumptions with data to back them up and UX Testing is the way to go!

Follow the next three steps to ensure your site is designed to perfection with UX Testing:

Step 1: Cater UX Testing’s advantages to validate your design:

The following are some key advantages of UX Testing that you must know to have a better understanding of what it will be doing for your site:

  1. Allows you to be objective
  2. Budget-friendly!
  3. Creates the best user experience
  4. Makes your site stand out by ensuring the changes are useable
  5. Generate confidence in reaching out to investors

Step 2: Choose the right time to test!

A grave mistake rookie site designers make is using testing only when problems come up. UX testing can be utilized alongside your side development; which means at all phases you can implement testing and instead of waiting for your users to send complaints, you can fix the problem even before it goes out to the world.

A retainer plan can be developed to make continuous web  developments as you build your website!

Validating Design Assumptions With UX Testing
Validating Design Assumptions With UX Testing

Step 3: Which type of UX testing to use?

UX Testing has mastered various types of testing to allow its users to find the best solution possible!

Tree Testing:

People getting lost on a website and being unable to find their way around is a grave danger to a site owner!

Tree testing allows you to gather insight into the layout of your website and the general easiness of access to whatever the user needs. This type of UX testing asks Target users questions such as, “Where would you click to find the handbag category?” Allowing a better understanding of any categories or navigation issues. 

Also Read: User Experience Design and Your Website

First Click Testing:

This type of testing allows you to test your interface on what preferences individuals hold while clicking on a website for completing their tasks. This type of testing shows the user an image to identify where they would click to find a specific area or category. 

Card Sorting:

This method gathers data from target users on how your website should be organized in order to make confident structural decisions. There are two kinds of Card Sorting:

  1. Open Card Sorting
  2. Closed Card Sorting

First Impression Testing:

Also known as the five-second test, allows you to gather what kind of first impression your website made on others and if it’s what you intended. 

UX testing has great benefits and by using the above three steps you will be on your to creating the website of your dreams, with data backed up by assumptions and a greater boost of confidence!

Have any questions regarding the topic “Validating Design Assumptions With UX Testing in 2022” feel free to comment below.

 

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Design

User Experience Design and Your Website

User Experience Design

Welcome to the Topic “User Experience Design and Your Website”

User experience or UX is a term often used to explain the end user’s experience or interaction with the website or the company including all its services and products. It is something considered while designing a website. However, the concept of user experience design is broader which is better to be understood in detail.

This blog will provide you will all the details you need to familiarize yourself with this concept- therefore, do not miss out on this important information and keep on reading our blog!

What exactly is a UX design?

While UX is the overall experience at the end of the user, the UX design is basically the backbone to achieve the efficient result. It is the design that is used to make the UX, that is, to enable it to exist in the first place. 

It is the UX designer’s responsibility to come up with all the possible problems that could be faced by the user. The designer then addresses these problems by providing a solution to the matters and incorporating those solutions in the design. 

The overall process to UX design

  • Research

The first and foremost important step is to research thoroughly to find the problems that exist in a website. Then evidence is gathered though more extensive research to find the possible solutions. However, the most significant point is to better understand the users of the relative content or webpage. 

  • Interviews with the stakeholders

Stakeholders are the important to be considered while UX designing. One to one interview with them provide with greater insight as these are the people who have a direct interest in the project and its design. The stakeholders play an important role as the designer will further understand the user’s needs and any technical limitations that can come in between the final goals.

  • Interview with users

Some designers even conduct multiple interviews with the users directly before designing to better understand their needs and wants in a web page. 

User Experience Design and Your Website
User Experience Design and Your Website

UX Surveys

To gather data online UX surveys are also done which help in collecting vast amounts of data in shorter periods. The questions involved in the survey can be both open ended and closed ended. These surveys are effective in exploring the areas where further work is required by the designer. 

Also Read: Validating Design Assumptions With UX Testing in 2022

UX design and IA

IA (information architecture) is used to define how the content will be structured and presented while designing to ensure efficient interaction with the user. The major components of IA are site hierarchy and navigation. The structure of content is defined by site hierarchy such that IA considers what are expectations of users when they are referring to any website. 

UX and your website

The whole process of designing a UX begins from the very start of the research till the end of the UX formation. However, the process does not end here as ongoing updates are always required to see whether the system created works for the users or not. Once the site is initiated or launched, upon the basis of user’s feedback rate, the research is again done to fill any gaps and to further enhance the website.

Have any questions regarding the topic “User Experience Design and Your Website“ feel free to comment below.

 

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Development Design

The Rise of Self-Service in 2022: Taking The User Journey One Step Further

The Rise of Self-Service

Welcome to the Topic “The Rise of Self-Service: Taking The User Journey One Step Further”

With every passing day, the world advances towards a new age. A few years ago, most people did not know how to order food using mobile phones. But slowly, technological advances, especially in online business, have pushed people to adapt and learn. Now companies must try and cater to the needs of a tech-savvy audience who require faster services.

To satisfy these needs, the concept of self-service gained momentum. After the two years of quarantine, the user journey ultimately progressed into an age of self-service. Online shopping is just one example that everyone is well aware of. But if you look closely, self-service has been adopted by many other industries.

Self-Service in Government Industries

Government agencies took the first step towards self-service to enable users. The main goal was to save time and help users avoid going through the trouble of standing in long lines to renew their license or file their tax returns. Now people fill those forms online and in the comfort of their homes.

Internet Banking

Government institutions and banks have also taken a step towards self-service. The concept of internet banking was initiated to improve customer satisfaction and provide ease of service. Although in the beginning, the services provided by online banking were limited to simple transactions like making a payment or checking the bank balance. But now, the functionality has been advanced so that people can apply for loans and mortgages.

The Rise of Self-Service
The Rise of Self-Service in 2022

Online Health Services

The pandemic played a significant role in the digital transformation of health services. The provision of the smartphone vaccine passports is the most prominent example of the world moving on from the process of issuing documents in a physical form and instead shifting the process online. 

Also Read: The Future of Commerce in 2023: Adapting to the New Digital Landscape

Challenges faced while shifting to self-service.

Despite being a necessity in your business at this point, we cannot deny that the complete automation of your business can pose severe issues. Before taking a step towards self-service, all companies should consider the most significant issue affecting their performance, i.e., the costs. 

The digital automation process will require a substantial budget to devise a proper strategy to implement this change. The costs of the technology needed to sustain this transformation will have to be acquired as well. So, blindly jumping into this endeavor would be suicidal. 

Another issue that should be considered is how this shift will affect other jobs and what the target users want to see on the website. 

Taking on such a vast project and attempting to make the change fully functional in one go is not possible financially. So, the project should be broken down into several steps. Each step should be taken as a separate project focusing only on the short-term goals. Each goal will add to the final long-term goal of the company, which is to incorporate self-service into the business. Nowadays, it is not just an option but indispensable for a fruitful business.

 To find out more about latest trending information, get in touch or request a quote. 

Have any questions regarding the topic “The Rise of Self-Service: Taking The User Journey One Step Further“ feel free to comment below.

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Design

5 Website Considerations Before You Rebrand

Website Considerations

Welcome to the Topic “5 Website Considerations Before You Rebrand”

A successful business is so much more than minimizing losses and maximizing profits. It has a great deal to do with what the company offers people, regarding what core values they uphold, how they showcase themselves to the world, and what message they send out through their products and services. 

However, with time the market shifts, supply and demand change, and to stay adrift, the company has to consider rebranding. Here are five things you need to consider before taking such a step.

What role does your website play in your business?

Companies undergoing rebranding should consider what they want their websites to do for their business. While most companies pay little to no attention to websites during rebranding, the changes in the company must be depicted on the site so that the site visitors can notice the difference. 

Select your target audience

When the company undertakes the full-scale transformation, it should remember who the target audience is and their needs. Rebranding is usually done to expand the target audience and cater to the needs and preferences of new users. At the same time, the old users loyal to the company should not be forgotten. So, the company should try to create a balance between both.

Website Considerations
5 Website Considerations Before You Rebrand

Will this be beneficial in the long run?

Rebranding takes a lot of time, effort, and money. So, the company should be very sure about making such a drastic change to the overall image of the company. For this purpose, thorough research should be conducted on the market trends. Future trends should also be scrutinized to make sure that the newly implemented changes will not become outdated in a short period. 

Is your technology sufficient?

Rebranding provides an excellent opportunity to incorporate the latest advancements in the website. Therefore, before starting the rebrand, the company should conduct a detailed analysis on whether the company requires newer technology? Is the current website sufficient to fulfill the company’s goals even after the rebranding? Does the company have enough budget to sustain the latest technology?

Asking such questions before the rebrand would allow the company to plan the technological upgrade side by side instead of catering to those as they pop up later. 

Select the project team

For the rebrand, you can choose an internal team or hire an agency or even arrange a collaboration between the two. Rebranding is crucial for any business, so it should be entrusted to responsible and dedicated members. An internal team will help you save the extra money it will take to hire an agency. In addition, they will understand the goals of the rebranding much better than external members and ensure those goals are met. 

If you keep these five points in mind before undergoing a rebranding, you are sure to save yourself from some fundamental mistakes. The research and discovery phase can help you cover all these points sufficiently. Leading in the craft of web design services, DNA Web Studio visualizes, designs, and develops top-quality websites that deliver outstanding results. With our customer-centric approach, we create engaging designs that drive more sales to your business. Our web design team is experienced in creating dynamic designs that help you retain your users quickly. Contact us today!

Have any questions regarding the topic “5 Website Considerations Before You Rebrand” feel free to comment below.

Also Read: 5 Ways To Ensure The Success Of Your Content

 

 

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Design Marketing

Importance of Co-Incident Branding

Importance of Co-Incident Branding

Due to the ever-changing market and the changing role of consumers, brand value, and reputation are becoming more important. As the business grows over the years, the reputation associated with it also grows, thus, determining branding and brand equity.

Branding is a marketing practice where marketers target consumers by bringing their products closer and setting up images about their brand. This helps to spot a product and distinguish it from other products and services.

Branding is completely critical to a business due to the general impact it makes on your company. It’s about how you distinguish yourself from the competitors and clarifying what is it you offer that gives you the position of higher choice.

Co-Incident branding has occurred as a new phenomenon in marketing gaining more and more importance, both in academic as well as practitioner circles with estimated annual growth rates around 46%. 

After reviewing and analysing various research papers and case studies, we’ve compiled and come up with this article to help you understand everything about co-incident branding or co-branding and its importance in marketing.

All you need to know about Co-Incident Branding

Co-Incident Branding is usually used interchangeably with a spread of terms like Co-Branding, Collaborative Branding, Brand Alliances, Symbiotic Marketing, Joint Branding, or cross-promotional Branding.

In defining the term co-incident branding there are different approaches to be found in contemporary literature starting from very narrow to broad descriptions. Co-Incident Branding, may be defined as a marketing strategy that utilizes multiple brand names incidentally, intentionally, or unintentionally on service as a part of a strategic alliance, wherein it was not intended to be marketed or branded at the very first instance.

Also referred to as an incidence brand partnership, co-incident branding (or “co branding”) encompasses several different types of branding collaborations, typically involving the brands of a minimum of two companies. Each brand is seen as a strategic alliance, contributing to its own identity that was not earlier intended to make a melded brand with the assistance of unique logos, brand identifiers, and color schemes.

It can also make a product less vulnerable to copying and plagiarized by private-label competition.

Importance of Co-Incident Branding

Co-Incident branding may be a useful strategy for several businesses, seeking to extend their customer bases, profitability, market share, customer loyalty, brand image, perceived value, and price savings. Various sorts of businesses, like retailers, restaurants, carmakers, and electronics manufacturers, use co-branding to make synergies supporting the unique strengths of every brand.

Also Read: The Meaning, Significance, and Benefits of Social Media Branding

Simply put, co-incident branding as a technique seeking to realize market share, increase revenue streams, and maximize customer awareness. 

Here are some important features of Co-Incident Branding.

  1. Collaborating and building relationships – Co-Incident Branding is often spurred by two (or more) parties consciously deciding to collaborate on a specialized product or sometimes created as a form of an incident that was not meant. It might result from a corporate merger or acquisition as how to transfer a brand related to a well-known manufacturer or service provider to a better-known company and brand. 

Co-Incident Branding can see quite just name and brand associations; there can also be a sharing of technologies and expertise, capitalizing on unique advantages of every co-branding partner.

  1. Reputation – The image it conveys is more specific, so companies must consider whether co-incident branding can yield benefits or if it might alienate customers familiar with one name with a well-known product identity. 

Companies should choose co-branding partners very carefully, since the maximum amount as a corporation can enjoy a relationship with another brand, and there also can be risks.

  1. Bigger Customer Base – Co-Incident branding tends to make an overall marketing synergy by creating a bigger customer base that mixes the prevailing customer base of the brand pairs, highlighting the simplest features of each brand. Businesses operating online also hold the added visibility of their business website and other properties so on further promote the campaign.

Advantages of Co-Incident Branding

There are several advantages related to co-incident branding which includes:

  • Increased trust of consumers over the merchandise
  • Increased income from sales
  • Technological benefits wider scope due to joint advertising
  • Increased access to new financial sources
  • Better image of the merchandise through the association with other renowned brands

Instances of Co-Incident Branding or Co-Branding

Nike and Apple – This is a real example of successful co-branding. Nike determined that its customers who are runners wish to hear music once they exercise or want to track their progress. This incidentally led the corporate to make a partnership with Apple so that customers can do both.

Apple Watch series combined with Nike watch straps and partnership is one such example of a successful product. The built-in Apple Watch OS microchip will display user statistics like time, distance, and speed alongside the number of calories burned. The latest version of Apple watches series 5 brings significant improvement in health and fitness tracking, conducting an ECG right through the app by collaborating with the health institutions and hospitals.

MasterCard and Apple Pay – Both MasterCard and Apple have joined hands in making transactions cashless. MasterCard became the primary company that supported Apple Pay. 

This provided Apple with a generous customer base, tweaking its service alongside providing MasterCard fresh features and performance, which was exclusive to its customers. After this, Apple has also allied with other MasterCard companies to expand the customer base.

Categories
Design

Brand Guidelines – Why They Are So Important

brand-guidelines

Did you know that brand guidelines will provide you with the ability to maintain consistency when it comes to delivering the message of your brand? From your logo to your website and even your tagline, it all has to remain consistent and that is not possible without brand guidelines but what are they?

Brand Guidelines – What are they?

Simply put, these will help you use your branding elements by following a specific set of rules and utilising tools. Whether it is your designer or your content writer, they will all use these guidelines.

The guidelines will indicate the way in which your brand works and how the varying elements that make up your brand work collectively to create your overall brand identity.

What do brand guidelines include?

Every brand is different. Despite this, all brand guidelines will contain three common elements. This includes:

  • Typography, typefaces and families – all of which are associated with your brand
  • The colour palette of your brand
  • The various logo designs and how you use them

These are the most common aspects of brand guidelines although there are other elements that can be added. This could include the likes of graphic elements and symbols as well as wordmarks.

If your brand has a particular tone, then this will also be included although many of the elements within your brand guidelines will be determined by the elements that feed into your brand identity.

Also Read: 5 Website Considerations Before You Rebrand

Why are brand guidelines so important?

Regardless of the size of your business, keeping your brand consistent is crucial and this is where brand guidelines can help. If you don’t have the guidelines in place then it could result in your brand message changing, simply because an incorrect element was used at the wrong time. So, here are the reasons for using brand guidelines.

Consistent Branding

Consistency will ensure that your brand works effectively. The guide implements rules by way of ensuring your brand continues to be recognised without limiting the ability to get creative. It ensures that the elements continue to look professional and are more effective when used. So, when they are used correctly, it will ensure that your brand is instantly recognisable and works for your business.

It Puts Rules and Standards in Place

It’s not just about the colour palette or the number of logo versions that you use because it is also about the rules and standards you follow when you use them. 

It will explain how and where to use the different logos and that will include spacing and even understanding when to use the logo or wordmark.

They make it possible to create a clear message whereby anyone following the guidelines will understand what they should and should not do with the elements. This all comes down to creating consistency.

Gives Access to Tools

While the rules will play a significant role, the guidelines will provide you with the tools to ensure that you maintain consistency when delivering a message from your brand. 

Collectively, the elements will create a message and so, the elements are the tools that you use to develop those emotional messages and communications that underpin your marketing strategy.

Ensures Clarity

It’s crucial that you keep your brand consistent. Even though not that many people will make use of the tools and elements that are included in your guidelines they still create clarity. This is down to the fact that you might look to expand your business and with that comes a need for clarity. This is where your guidelines will ensure they understand your brand identity.

You have spent time creating your brand from the ground up which means you know it inside and out. Someone new on the scene won’t but the guidelines will give them all they need to make sure they deliver your brand identity with clarity.

How do I create my brand guidelines?

After you have identified your colour palette, your brand tone as well as your logo and all other elements of your brand, you can then create your brand guidelines.

If you are a new business, then now is the perfect time to get your branding in place and if you are a brand that is established but you don’t have guidelines then we would love to help.

To find out more about our service, why not get a quote and have a chat with us or take a look at our identity and branding service to find out what we offer.

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