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Marketing

Welcoming Google Analytics 4: What Does It Mean For You?

Welcoming Google Analytics 4

Welcome to the Topic “Welcoming Google Analytics 4: What Does It Mean For You?”

Google has been bringing innovative new upgrades that will be everyone’s favourites!

Google is replacing its current Google Universal with the new Google Analytics 4 in July 2023. We are all excited about this update, but you may wonder, ‘What does this update mean for my website?’ Well, we are here to do that. This article will cover what Google Analytics 4 is, why it is needed and what it means for your website.

Google Analytics 4:

GA4 was introduced to keep its users in tune with the ever-evolving, modern-day technological needs.

It was established from its base to measure many different kinds of data and provide extensive look into cross-channel and cross-platform behaviour. This new version was built to allow businesses to take a peek into the bigger picture by diving into unified user journeys across websites and applications. Google’s infamous machine learning technology aims to deliver more valuable insights and to allow its audience to keep in touch with the growing digital ecosystem. 

Google Analytics 4
Welcoming Google Analytics 4: What Does It Mean For You? 3

That sounds great. But why was this update needed?

Google Analytics is a significant part of several businesses, and it has held its ground by providing tools to track user journeys, get a understanding of success, and provide Return on Investment (ROI). The new upgrades will impact all the businesses under the umbrella of Google Analytics. Hence it is crucial to understand why this update was made.

Also Read: What is Google Analytics 4, and When Do I need to Upgrade

The previous program was implemented for desktop use, independent sessions, and data mainly collated from cookies. However, these analytics measurement methods have become highly outdated with the growing digital ecosystem.

To overcome this, GA4 has been introduced into the realm of modern technology. This platform successfully operates on multiple platforms; it is not reliant on cookies and accurately measures user-centric measurements through event-based data models. It has features such as driving sales, gather leads, connecting online and offline with your customers, and track app installs (An asset that will enhance customer trust!)

As time goes on, we eventually have to say goodbye to old beloved updates and so we have to say goodbye to Universal Analytics properties as they will stop processing on 1st July 2023, you should jump on the bandwagon for GA4 as soon as possible.

Making the new move is inevitable, so the quicker you do it, the easier it will be to build data in your new platform. More so, while many of the features remain the same since it’s an entirely new interface, you will need to get in grip with it. So, it is crucial that to obtain all the tremendous benefits and updates present in GA4, you switch to it within a critical time to enhance your user experience to the maximum.

In conclusion, Google Analytics 4 is the new world of modern technology. Google has never disappointed us with its ranging updates and critical features. Hence there is no doubt Google Analytics 4 will be an absolute success (and you need to install it quick)!

To know more about GA4 and latest updates, why not get a quote and have a chat with us or take a look at our identity and branding service to find out what we offer.

Have any questions regarding the topic “Welcoming Google Analytics 4: What Does It Mean For You?“ feel free to comment below.

 

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Marketing

Trending in E-Commerce in 2022: Getting to Grips with NFTs

ecommerce 2022

Welcome to the Topic “Trending in E-Commerce: Getting to Grips with NFTs”

Let’s get started with acquinting ourselves with what NFT is? The acronym NFT has been used a lot these days by different websites, and many users. It stands for Non-Fungible Token. It is basically buying a digital product. NFT is a digital asset- it can be a sort of a certificate which cannot be lost or forged. Different customers who are interested in buying NFT can purchase it from online owners and after purchase, the ownership is awarded to the buyer on a blockchain. To make it more understandable, let’s look at it through an example. Suppose you buy a copy of a famous painting- even though you made the purchase, you still have no access to the original version of the painting. But in case of NFTs you can buy and attain the ownership of a literal copy which will hold a value in terms of certification.  Moreover, to manage these NFTs, a crypto wallet on the blockchain is used. These digital accounts are used for making transactions by using cryptocurrency. 

How is it related to E-commerce?

Now the question of interest lies that what does this have to do with the e-commerce world? Well, the increasing popularity of NFTs provide the online brands with an amazing opportunity as social media is becoming more and more saturated, the paid media is likewise becoming more and more expensive. 

Also Read:- We are transforming eCommerce with live shopping in 2022

Customers who are loyal to the brands will want to connect with these brands- and that is where NFT takes place. NFTs act as a loyalty program as they enable the online shops to provide special discounts and offers to only those customers who are NFT holders. NFTs can even bring in investment to your brand by encouraging a community as by making NFTs available you are welcoming the community of NFT collectors. 

Grips with NFTs
Trending in E-Commerce: Getting to Grips with NFTs

The role of Shopify

Even though the concept of NFT seems like a relatively newer one, it seems like Shopify has always had a keen interest towards it. It is evident through the fact that Shopify was the first ever e-commerce platform that gave merchants an opportunity to sell their NFTs. Previously, cryptocurrency was the only way to purchase NFTs but recently many customers are able to make a purchase with even debit cards or credit cards. This was made possible through a purchase made by Chicago Bulls using Shopify. Moreover, Shopify even featured NFTs in their report of ‘Future of Commerce’. Shopify has now provided an opportunity to the Shopify merchants to buy NFTs by creating a sign up portal of NFT beta program where merchants can list popular NFTs using Shopify partner apps. These merchants can sell these NFTs through multiple ways including Shopify payments, credit card, debit card, Shop Pay or crypto payments. Hence this shows that Shopify is putting in efforts to take NFT towards more successful stages by making it a part of e-commerce. 

Now we can say that even though NFT, which started as a small business, has made its way to the world of E-commerce and it is not a trend that will just fade away as evident through its success. Therefore, it is never too late to get yourself familiarized with more knowledge regarding NFTs so that you can make use of it to your advantage.

Have any questions regarding the topic “Trending in E-Commerce: Getting to Grips with NFTs“ feel free to comment below.

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Development Marketing

Trending in E-commerce: Voice Search

ecommerce voicesearch

Welcome to the Topic “Trending in E-commerce: Voice Search”

There are multiple ways in which one can interact with technology and one of which is voice search. It is relatively a new way but holds great potential. Voice search is basically the use of one’s voice to give commands such as to view whether or a product and much more. It is a convenient way as one can search fast as compared to typing. This convenience provided by the voice search feature in E-commerce has made it now one of the top features with no signs of slowing down. 

Voice search- the change

The voice search feature has brought the change in the AI world as prominent through its convenience and ease in use. It provides a shortcut for users to straightly reach to the page without going through multiple pages or delaying factors. One does not really have to depend on their typing skills or spelling skills to make a search. This does not mean that the traditional search has gone out of use. Users still use it when deemed right, however, voice search has its own perks too. As through the traditional search, the users have to construct and refine their searches depending on their needs which require considerable effort. On the other hand, via the use of voice search, the users are taken to the one website that best matches the query. 

Also Read: Trending in E-Commerce in 2022: Getting to Grips with NFTs

How are voice search and E-commerce related?

Now one gets curious about how these two factors are related, that is, voice search and E-commerce!

The stats have shown that consumers are becoming more and more dependent on voice search and about 22% of smart homeowners have in fact made a purchase using their device. It has also been further researched that by supporting voice search features the digital commerce revenue can in fact be increased by around 30%. 

Voice Search

How to optimize your site for Voice search?

Now after knowing the benefits of supporting voice search in your online business, one thinks how to make it all possible? How to optimize Ecommerce site’s SEO in a way that Voice Search can be supported?

To answer these queries, one has to focus on content. Yes, the content is the key! By providing product descriptions to different specifications, titles  and more- you can create the content which will allow the smart assistants to return to your website more and more. Be more specific, list down your product’s main functions, its core key points and generally create a well descriptive and informative space.

Moreover, update FAQs on your online store as FAQs provide excellent opportunities for the voice search feature. One can also structure their products collection, as well as filter and categorize the collection. Another approach would be to create a screenless user journey by making sure that you provide right conclusions for the users through a voice search who want to take next steps without using a screen.

Even though in the next few years, voice search will become even more popular and people will become more dependent on this feature, this does not mean that any less attention should be paid to traditional search. As it is always better to keep the right balance for all sorts of customers.

To find out more about our E-commerce related trends, get in touch or request a quote. 

Have any questions regarding the topic “Trending in E-commerce: Voice Search” feel free to comment below.

 

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Marketing

The Power Of Link Building In Rising Cryptocurrencies

The Power Of Link Building

Welcome to the Topic “The Power Of Link Building In Rising Cryptocurrencies”

Cryptocurrency has taken the world by a storm. Especially in the time of the pandemic, the world has been swept up by this digital currency and many are baffled by how this was possible. A very large impact in this rise has been due to link building.

What is link building?

Link buildining is the process of acquiring hyperlinks from various webpages to your own website. Not only is it a very essential part of SEO, it is also responsible for driving the organic traffic through search engines. 

In order for any business to prosper, SEO services should be very effective. Link building has undoubtedly played a vital role in the rising cryptocurrencies. Up-and-coming cryptocurrencies are becoming the most popular searches done by users. Their keywords should be in a high percentage of anchor texts and they should also have a high monthly keyword search volume. 

Let us investigate how exactly the trends for cryptocurrencies have skyrocketed in the years of the pandemic. 

Increase in the size of the market

The pandemic has affected the global economies very harshly. It has also increased the number of online users, their number hitting an all time high with 4.88 billion people using the internet worldwide. Both the factors, though disastrous for the world, increased the market value of Bitcoin to one trillion US dollars in one year alone. So, the digital currency thrived with the market expanding during the pandemic.

Power Of Link Building
Power Of Link Building In Rising Cryptocurrencies

Google search trends

An analysis of the number of searches done for the cryptocurrency “Bitcoin” peaked in 2021. Even new emerging currencies like “Shiba Inu” became popular around that time, with many people showing interest in them and searching for these words.

Also Read: The Importance of Giving Time for Testing in 2022

Link building 

Data analysis indicated that 78 percent of anchor text had the keyword “Bitcoin” in it. One percent of the anchor text had the keyword “Shiba Inu” which is quite an extraordinary percentage for an up-and-coming cryptocurrency. These numbers indicate that a large number of reputed websites with great content have hyperlinks to the cryptocurrency websites. To ensure that link building relinquishes such effective results, high quality sites should link to pages of cryptocurrency. Not only this, but the link popularity also helps in increasing the ranking of a website. 

So, link building is very necessary is optimizing the popularity of a website and its content. Undoubtedly, it is one of the most important aspects leading to the success of cryptocurrencies in the past year. 

Keyword search volume

Countries like Mexico, Britain, Brazil, Germany and the United States showed an all time high number of keyword searches related to cryptocurrencies. These high number of searches showcase a clear relationship between the popularity of the cryptocurrency and the percentage of links. Only through high visibility on different search engines can result in the boost of the search volume of rising cryptocurrencies. 

In short, quality link building has multiplied the popularity of cryptocurrencies. It remains to be one of the biggest contributors of their long term success. 

 To find out more about latest trending information, get in touch or request a quote. 

Have any questions regarding the topic “The Power Of Link Building In Rising Cryptocurrencies“ feel free to comment below.

 

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Marketing

Social Media In 2022: 5 Things You Need To Know

Social Media 2022

Welcome to the Topic “Social Media In 2022: 5 Things You Need To Know”

Social Media is an integral part of our daily routine. However, times have changed from hours of meaningless scrolling on social media.

Today, businesses and users have integrated their personal and professional lives onto these platforms, from connecting to your grandma back at home to finding research data on the best product of 2022. Hence, it is no surprise that social media has gradually become integral to paid media and marketing schemes.

In this article, we will take a look at the development of social media in 2022 and share our key insights on five things you need to know:

1. It’s the age of Social Commerce:

Social Media is no longer just used for mindless scrolling and being enraptured by sponsored ads. Instead, users now use social media at every stage of their purchase process.

Research showcases that social Media is the next most crucial channel for brand research after search engines. Moreover, businesses have extended the customer experience by establishing ways to engage with their audience across multiple platforms, which gains users’ trust!

2. Platforms to keep your eye on TikTok and Pinterest:

Creativity is one of the favorite words of 2022. Users hold brands that indulge in imagination to a higher standard. TikTok and Pinterest are two reigning platforms where you can display your creativity. 

These platforms are growing at impressive rates, and research shows that users are more receptive to adverts on these networks than others. A key reason for that is other platforms such as Facebook or Instagram are saturated with the same content and hence the same advertisements. While Pinterest and TikTok are taking an approach where their advertisements are designed organically, gaining brand awareness and engagement of the audience. 

Social Media In 2022

3. IOS 14 update impacts Facebook advertising:

Apple’s new IOS 14 release caused an impasse on social media. The changes affected how advertisers receive and process conversion events using tools like the Facebook Pixel. Apple’s new policy prohibited data collection and sharing unless users opted to track on IOS 14.5 or later. Because of this, many individuals opted out of Facebook’s tracking. While some speculate the reason for this update is that Apple aims to design a competitive platform, Facebook overcame this dilemma by bringing its updates.

4. Time for a Cookieless world!

Are you tired of receiving the same notification of cookies every time you open up a website? Well, Google has announced it will be ditching third-party cookies in Chrome by the end of 2023. The lack of cookies will, however, impact paid tactics such as a programmatic display.

5. Mobile-first creatives:

Mobile-first design is a venture toward the modern world of technology. It is a process that focuses on creating a better user experience by starting the design process from the smallest yet most used of screens- the mobile phone. 

The philosophy behind this idea is to ensure your user has the best user-friendly experience!

These are five key things you need to know about the upcoming world of social media in 2022; Social Commerce is the way to thrive! Need a solid platform to improve your brand awareness and grow your business? Get in touch with us to achieve your marketing and branding goals and work on building a solid connection with your customers.

Have any questions regarding the topic “Social Media In 2022: 5 Things You Need To Know“ feel free to comment below.

Also Read: Do Facebook Ads Work

 

 

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Marketing

In-House SEO Versus Working With An Agency: The Pros And Cons

In-House SEO Versus Working

Welcome to the Topic “In-House SEO Versus Working With An Agency: The Pros And Cons”

Every great business knows that SEO is indispensable for success in the modern world. However, they come across the dilemma of opting for an in-house SEO or hiring a professional agency. The following article will showcase the pros and cons that must be considered before making this choice!

Here are some essential factors for SEO services, and we will discuss which elements are better addressed while working with an agency or an in-house SEO.

Business Expertise

In-house SEO workers will have the advantage of knowing precisely what the business is about, what kind of audience to attract, and other factors that could affect the growth of the business. On the other hand, an agency may endeavor to immerse themselves in the company knowledge but will never be able to fully grasp the intricacies fully.

Not just expertise, the in-house workers will also show a higher level of dedication since it will be their project and their ONLY project. Whereas agency workers will have other assignments to cater to.

Accessibility of experts and tools

SEO agency take the crown when it comes to having access to the best experts in the field and the most efficient tools. These agencies have a complete network that capitalizes on employing the best and the brightest of the area. This is an asset that in-house SEOs lack.

Apart from their professional insight, agencies have subscriptions to software and online tools that help speed up and streamline their work. So, in this aspect, SEO agencies are better than in-house SEO teams.

In-House SEO Versus Working
In-House SEO Versus Working With An Agency: The Pros And Cons

State-of-the-art knowledge and tactics

The digital landscape is continuously evolving, and you need to stay on your toes if you want to keep up with the ever changing environment. SEO agencies are well equipped to handle these challenges. They spend significant time and budget on keeping up with the newest advancements. As mentioned earlier, the agency works as one integrated body that shares its experiences. So, it is better able to incorporate the latest knowledge.

Although in-house SEO is more capable of coping with business-specific advancements and knowledge, they face drawbacks when novel issues arise. 

Number of team members

In-house SEOs mostly have very few members, at a maximum, 3. At the same time, SEO agencies have a more comprehensive set of individuals forming a team. This is favorable as more people can help in sculpting strategies that multiple specialists have thoroughly analysed. 

Reactivity

You or your clients can face any issue at any time. In such instances, having an in-house SEO that can quickly react to the problem is more helpful. It saves the time of scheduling a formal meeting with the SEO agency team. 

Apart from these pros and cons, it is very important to have a firm grasp on the nature of your business and the type of your needs before choosing which kind of SEO team you want for your business. Hence, consider these pros and cons to achieve success in today’s modern day and age!

Have any questions regarding the topic “In-House SEO Versus Working With An Agency: The Pros And Cons” feel free to comment below.

Also Read: 10 Best Tips for Collaborating With an In-House Team

 

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Marketing

5 Ways To Ensure The Success Of Your Content

Success Of Your Content

Welcome to the Topic “5 Ways To Ensure The Success Of Your Content”

Your content can be highly researched, thoroughly checked, and proofread, yet still, it may lack the engagement you were looking for. There are many ways to measure the success of your content, and we have devised a helpful guide to gaining that success.

The following are five ways to ensure your content will reach the peak of success:

1. Know your audience: 

The need to know your audience is the first step to attaining success. Knowing what challenges your audience, what they are fond of, and what your content will do for them is significant. These factors will help you create a simple formula for creating an engaging audience.

The more knowledge and research you gather on your audience, the more you can be assured your work will suit their needs. Upon a single look, an audience can gauge whether a piece of work was specified for them or not. For you to create this sense of trust means you create content that is valuable to the audience. By identifying the content your audience is interested in, you can ensure a smooth journey to success. 

2. Establish the purpose of your content:

What is your content designed to do? By understanding the sole purpose of your work, you can establish your goals and strategies.

Utilizing the SMART objectives is an effective measure of analyzing how your content supports success. They help you achieve clarity and drive your focus towards reaching your goals.

Smart stands for: Specific, Measurable, Achievable, Relevant, and Timely, and they all apply to set strategic goals to help gain a more evident mindset to success. 

Success Of Your Content
5 Ways To Ensure The Success Of Your Content

3. Define metrics that matter:

Moving forward with clear objectives, you can now define critical metrics that will help you understand the performance of your content. Some essential metrics used to measure your success are: 

1. Bounce rates: Percentage of site viewers who leave your site after viewing just one page.

2. Page views: How many pages a user has visited on your site.

3. CTR: The click-through rate is a measure of engagement on your website. 

4. Time on site: How much time a visitor spends on your website.

These metrics are significant as a gauge of your performance, as they guide you on how you can improve yourself. 

4. Take an SEO approach to content: 

The higher you rank in search engines, the more traffic you will bring to your website. Hence, keyword research will help you understand what your audience is searching for and how you can get that content to them on your website.

5. Look at content shares and backlinks:

These factors are excellent indicators of your users’ value in the content you have produced. High-quality backlinks and content shares are essential factors the Google algorithm considers when ranking your page. If Google recognizes your content’s links from high-authority customers, it enhances the trust of your website hence leading to a rise in search rankings. 

DNA Web Studio specialises in web design and development offers various effective and affordable digital services. So whether you’re in need of a complete e-commerce website or social media management, get in touch with us to develop creative, powerful and creative solutions for your brand.

Have any questions regarding the topic “5 Ways To Ensure The Success Of Your Content“ feel free to comment below.

Also Read: 5 Key Things to Consider Before You Build Your Shopify Store

 

 

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Marketing

Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice

SEO Campaign

Welcome to the Topic “Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice”

Once upon a time, in a faraway land, lived a young boy with a thirst for knowledge. He aimed to become the wisest man of his land, but to do so; he needed knowledge.

One day on his journey to this venture, he met with an all-wise wizard. This wizard offered the young boy eternal knowledge of all the worlds and universes; however,, to do so, he must answer a simple question: What are the main ingredients of a pea soup?

The boy rushed to his village and asked all the women and men. Some gave him scrolls with illustrations of this ancient recipe, while some gave him 50 books with details of the recipe: one lacked information and one overloaded information. Defeated, the boy went back to his home.

However, like an angel in a time of need, his mother gave him her diary in which she had precisely listed “The Five key ingredients of pea soup’. The boy’s face filled with light; he hugged his mother and ran towards an adventure of a lifetime.

All the world’s a stage.

After reading such a thrilling tale, you must wonder what it has to do with SEO?

The internet is like that great wizard with all the world’s knowledge, and similar to the villagers, it has google to provide you with information. However, as the user types in research, it is your job to provide the most relevant information they need. 

SEO Campaign
Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice 18

Balancing SEO with storytelling

To capture your audience’s attention, there are certain things you need to do. This involves engaging them, reassuring them, and removing any doubts in their mind that your brand is not the best fit for them.

To do so requires two key human characteristics: Confident Communication and Empathy.

Both these characteristics gather the trust and confidence needed to bridge the gap between a business and its consumer. This buyer is not sitting with you. Hence, here comes the storytelling, which is essential to allow your audience to resonate with you.

Keyword Research

A fundamental to a successful campaign: Keyword Research. It is essential for SEO to use tools such as:

  • SEMrush
  • Google Keyword Plannerr
  • Search query data from Search Console
  • Competitor research
  • “Related searches” and “People also ask” in the search results
  • Knowledge of your industry
  • Knowledge of your audience

These tools allow you to assess how a site fares in the keywords and grouped keyword topics.

The ABCs of EAT

Google released an algorithm in 2018 named ‘Medic’, whose sole purpose has been to provide users with plentiful, relevant material in an appropriately digestible format. Such best practices may include quotes from in-house experts, testimonials, and detailed information. This will help you rank high CTR positions and deliver organic traffic to a site.

However, it is to be kept in mind that while we are delivering, these two key factors must be kept in mind:

  1. Competition 
  2. User’s attention span

Now it’s time to conclude this wonderful story tale; The End!

As a top SEO company, DNA Web Studio offer tailored SEO services to a variety of industries with the ultimate goal of improving the website’s ranking in search results. Do you want to discuss ranking, traffic, leads, money, and all the other nice stuff? Contact our professional SEO experts to achieve your growth goals.

Have any questions regarding the topic “Once Upon An SEO Campaign: How To Balance Storytelling With SEO Best Practice“ feel free to comment below.

Also Read: White Hat and Black Hat SEO Explained

 

 

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Marketing

Why Change in Your Web Project Can Be a Good Thing in 2022

Web Project

Welcome to the Topic “Why Change in Your Web Project Can Be a Good Thing in 2022”

Web projects are long-term commitments, some of which last for many years. Change is inevitable in large-scale endeavours and should not be feared but welcomed. Companies that change their initial goal are not wrong to do so. The newfound goal is often more streamlined and fine-tuned than the old one. 

Before starting a project, web design company should be mentally prepared for the potential changes that may occur in the process and its end goals. Let us explore how such changes benefit rather than harm the process. 

Change in the perceived target audience

During the research and discovery phase of a web project, very comprehensive research is conducted on the project’s different stakeholders and how the changes will affect the users. The needs and wants of the target users are strongly analyzed. The results of this analysis sometimes show that our initial track was not as accurate as we had thought.

Making the required amendments at this stage will save us the time and money of redoing the entire process once we realize that our goals are not aligned with the needs of our target market. 

Changes in the design phase

The design phase involves bringing the functions and features that have been decided to live. This technological stage may seem straightforward, but things are always different in practice than in theory. So, web designers may face inevitable roadblocks during this process. Some functions that were supposed to be included may be hindering the overall working of the website or maybe contradicting what the site stands for.

In such cases, it is always better to alter the original site plan and incorporate newer and better changes into the design to cater to the newfound needs of the web project.

Web Project

Changes at the UAT Stage

The User Acceptance Testing (UAT) stage is the stage where the site is now ready for use. Tests are run to find out if the working is smooth and glitch-free. As you start understanding how the site works, the need to make some changes might arise. Such changes could improve the overall user experience. 

You cannot anticipate these alterations before reaching this stage. Only once the site becomes a physical asset can these changes be identified. So, instead of rigidly following the initial plan and keeping the design the same, some necessary improvements should be made after some practice runs of the website.

So, is change beneficial or not?

The above discussion makes it very clear that changes in web projects are an essential part of the process and cannot be avoided. Instead, web developers should prepare themselves for these changes by formulating a contingency plan and setting aside time and budget to cater to them. Furthermore, a phased web project would be more helpful in addressing the individual objectives separately and more thoroughly. The research and discovery phase of the phased project will be very beneficial in predicting the necessary changes, keeping up with the shifting needs, and optimizing results. 

Have any questions regarding the topic “Why Change in Your Web Project Can Be a Good Thing in 2022” feel free to get in touch with us.

Also Read: 5 Website Considerations Before You Rebrand

 

 

 

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