Categories
Development Security

Why It’s Important To Keep Your Website Up To Date

Welcome to the Topic “Why It’s Important To Keep Your Website Up To Date”

You might have a website that does everything you need it to do but that is no longer enough. In fact, your website has to evolve with the changes that occur online as well as ensure that it remains relevant. This will ensure that it remains safe, secure and meets all of the requirements of search engines, so what do you need to do to keep your website up to date?

Install Security Patches

The online world is fraught with security risks as cyber criminals look to steal data. Hackers can bring your website to its knees in an instant and that can cause a huge array of problems for your business. Therefore, it’s imperative that you keep on top of your security patches to ensure you are as secure as possible.

Hackers are always looking to get one step ahead and so, it becomes important for you to keep up to speed with them by ensuring your website cannot succumb to their criminal ways. Through security patches, you can protect your business in many ways. This will ensure that the risk of having data stolen or your website hacked is reduced but it will also protect the data of your customers. When your customers understand how important you take security, they will value your business and will remain loyal too.

Updated Content

The truth is that if you want your website to work as hard as possible for you then you need to make sure that the content is fresh, engaging and relevant. Putting your website out there and assuming it will rank well will only end in disaster because Google now looks for websites that offer value and new content. This is all down to the fact that Google wants to provide its users with content that means that you have to get your SEO right in every possible way.

There is a method to get this right and it is recommended that you use an SEO specialist who can ensure that they implement the right techniques to help your website rank well. This can be achieved through new content, keyword analysis and a wide range of other SEO techniques that your SEO specialist will adopt. It’s about finding that perfect blend through the right analysis and understanding of data that will help your website to climb up the search engine rankings. 

These updates are on-going and have to be implemented regularly but this might prove to be a challenge. Therefore, it can help to have a monthly retainer with the likes of DNA Web Studio who can help to provide the updates and keep your website secure and ranking well. It takes knowledge, experience and expertise to get it all right, so don’t risk attempting to take care of this yourself and leave it to the experts.

Have any questions regarding the topic “Why It’s Important To Keep Your Website Up To Date” feel free to comment below.

Also Read: In-House SEO Versus Working With An Agency: The Pros And Cons

 

 

Categories
Security

Importance of Fast Secure Hosting

Reliable, High-Performance, and Secured web hosting are some of the major key drivers for a well-established website. When it comes to developing a new website, choosing the right website host often gets neglected, leading to disastrous effects on your website and business.

“According to a report by Statista, it is estimated that more than half of potential new visitors leave the website if it takes more than 3 seconds to respond”. 

Choosing a website host is often seen as a burden on the pocket rather than a long-term investment. A host should be considered as the foundation of your website. You wouldn’t build a home on unstable ground, and neither does your website, without a host or secured hosting solution.

When Google announced including the web speed algorithm within the search ranking, the word web speed went viral within the SEO mainframe. Many years down the road, some are yet to understand the essence of speed, due to the aspect of web hosting being consistently ignored, and neglected.

Does web hosting play an important role in the speed of one’s site? What do you mean by fast secure hosting? The answer to all your questions lies right here within this article.

We’ve analysed and come up with a list of important information that will not only give you an overall understanding of the importance of fast secure hosting but will also resolve your queries on selecting the right web host for you.

Web Hosting and Fast Secure Hosting Servers | Explained

When you create a website, you typically create a bunch of various sub-files. These sub-files are needed to be stored somewhere to access it on the web. You pay a web hosting provider to host these files stored in a remote computer or server.

Once you visit a webpage or website, the files that are hosted are shown in your browser, making it extremely important for your business to find a fast, secured, and reliable host to meet your website requirements.

In simple terms, Web Hosting services provide resources for your website to connect to its potential new or existing visitors.

Hosting companies have collections of servers also referred to as data centres. Beyond these servers, there are tons of additional elements involved in providing you your services like backup power, network connection equipment, security tools, and storage devices to cater to the client’s needs. Your web host is additionally liable for things like server maintenance, keeping the programs and equipment updated, troubleshooting, and more.

Fast Secure Hosting uses advanced servers that aren’t overloaded or packed with data packets or sheets, allowing you to enhance the overall loading speed of your website. You’ve got to understand that these sorts of servers are necessary for reducing the overall time to connect to a potential visitor, thus increasing the chances of a sale and higher ROI.

Importance of Fast Secure Hosting

The importance of fast secure hosting may have been exaggerated by marketing companies, but the benefits extend far from the website. 

DNA Web Studio understands the importance of having a website that works. Web Hosting is delivered by experts that not only focus on design, accessibility but also ensuring the target audience finds you when it matters.

Let’s find out some of the importance of fast secure hosting.

  1. It’s all about Speed and Performance – Speed and performance of your website are very important to catch the attention of potential new visitors and retaining existing visitors. As the studies suggest, you only have about 3 seconds to catch the attention of the visitors until they’re gone.

When your site or blog has more speed you’ll put more content, video, and pictures thereon without any problem to slow your site down. Being able to optimise your site for speed is vital, and is merely beneficial if your hosting is fast to start with. 

DNA Web Studio makes sure that the website is responsive with super-quick load times that will enhance conversions and customer satisfaction by optimising web code and web hosting. With an unbeatable technology, their HP Enterprise servers run multi-core Intel Xeon processors to get the speed and performance you require.

  1. Enhanced Security & On or Offsite Backups – To match pace with the fast web hosting servers, you’ll need to get hosting that’s safer than shared web hosting. Web security is often neglected and realised when it’s too late. 

As you purchase home security alarms or insurance to keep you covered in case of any uncertainty, similarly, you want to take in proper security measures for your website to keep you covered from any hacking or phishing attacks.

There isn’t a fail-safe solution for keeping your website secure. However, there are certain steps that can be taken like firewalls, security plugins, and more. Many fast secure hosting providers offer free SSL (Secure Socket Layers) certificates ensuring any information that passes through your website is automatically encrypted, making it secure from any hacking attacks.

DNA Web Studio provides enhanced security and on or offsite Backups of your data, keeping your website and data security.

  1. It’s all about Uptime and Reliability – Server Uptime refers to how often your website is available online without any downtime. Most hosts provide more than 99.9% uptime, which leaves room for any necessary server maintenance that might temporarily bring your site offline.

DNA Web Studio provides high uptime and reliability, making sure your website is accessible 99.995% of the time.

  1. High Sale and ROI – When your site loads faster, high in uptime and reliability, on and offsite backups, and is secured, then you don’t need to worry about whether you’ll make the maximum sale and high amount money or not. 

Fast Secure Hosting comes with an overall package, providing support and solutions for your website, providing the maximum sales and high return on investments.

  1. Customer Support – Customer support service is some of the basic things you need to get from your host for your website and is often the most neglected part. Consider a scenario wherein your website is down and regardless of what you are doing, you can’t bring it back online. You’ve tried ‘n’ number of options, but still unsuccessful, for this reason, you’ll want to check customer support yourself before selecting your hosting provider.

DNA Web Studio, through its fast web hosting solutions, provides impeccable service from data centers, support teams, and offices based in the UK.

Categories
Security

Why You Need an SSL Certificate

You might have heard about an SSL certificate but you might find yourself wondering if your website needs an SSL certificate? What’s more, you might even be wondering what one is?

So, let’s begin by explaining what an SSL Certificate is.

It’s a Secure Sockets Layer Certificate or SSL Certificate and it is used to encrypt all information that is input on your website by your customers. This could range from information such as their name and address or even their payment details when it comes to paying for an item or service.

Now that you know what an SSL Certificate is, you can understand why you need an SSL Certificate on your website.

Websites that don’t have an SSL Certificate are becoming harder to view.

As the importance of online safety and security grows, so does the need for website owners to ensure that they are doing all they can to make it safe. Therefore, browsers are now displaying error messages to users, informing them that they are about to visit an insecure website and that they should not continue. This is a move that is forcing users to only use websites that have an SSL certificate.

It will encrypt sensitive information

Customers want to know that their information is safe and secure and that is why you need an SSL certificate. It will give your website more authority with users as it will show them that you take the safety of their personal information seriously. Therefore, their information will be encrypted and that will help to protect them from having their details stolen by hackers.

It gives you more authority with Google

Google takes security very seriously and this is very much the truth when it comes to SSL certificates. As a result, if you want your website to rank well and be found by potential customers then you are going to need an SSL Certificate.

Security is identified with a visible padlock

Most of us would have noticed a small padlock located in the address bar of your browser when viewing certain websites. This padlock is proof that your website has an SSL Certificate and it provides visual confirmation that you are considering their safety. As a result, if they see the padlock, they are going to feel happier using your website and are more likely to return to you again.

If you accept online payments, you’ll need one

If you take payments online then you are going to need an SSL Certificate as it is an important part of ensuring that you make the process safe. Visitors who are going to make a purchase are going to expect you to ensure that you have one and so, it is beneficial for you to have one. In most cases, you are going to have to have one as most payment provides require you to have an SSL certificate

If you are looking for assistance with purchasing an SSL Certificate as well as the installation then why not head over to our “Get a Quote” page to see how we can offer a cost-effective, simple solution to your SSL Certificate needs.