As of May 2018, explicit consent is to be required to access the knowledge people give to organizations. Under the new rules, companies will not be ready to use long terms and conditions that don’t inform the reader about consent. Failure to demonstrate consent as outlined in these new guidelines will result in fines.

As per a new set of laws, all companies will need to notify data breaches, which must be done within 72 hours of first becoming conscious of the breach. The goal here is to strengthen data privacy and therefore the rights of EU citizens online.

General Data Protection Regulation (GDPR) | Explained

GDPR or European Union General Data Protection Regulation can be defined as a long list of regulations or set of data privacy laws for the handling of consumer data. The goal of this legislation is to assist in aligning existing data protection protocols while increasing the amount of protection for people. 

GDPR has been in negotiation for more than four years, but the particular regulations will inherit effect starting May 25th, 2018.

These new laws will help to bring existing legislation up to par with the connected digital era we reside in. Since data collection is such an important and integral aspect of our lives, both on a private and business level, it helps to line the quality for data-related laws moving forward.

The key requirements of GDPR are:

  1. Transparent and Lawful processing of personal data
  2. Limitations on collecting and storing personal data
  3. Right to Personal Data
  4. Consent of Data Subject 
  5. Maintain a Data breach register
  6. Protection of Privacy of Personal Data
  7. Data Impact Assessment for the protection of new data or project
  8. Ensuring Data Transfer is Protected
  9. Assigning DPOs 
  10. Training and Awareness of GDPR Requirements

How Companies view the new GDPR?

Changes under GDPR will impact the organization’s operational activities and routine tasks. The way organizations manage marketing activities and data permission is going to vary.

Data Processing Officers or DPOs are going to be required for all or most of the activities in regulating and overseeing data. They will be the one driving figures behind the fostering of a knowledge protection culture within companies and organizations.

In practice, companies will need to confirm that an individual wants to be contacted by including an opt-in on sign-ups. The customer must understand what they need to be consented to, with no hidden details, and corporations must tell people about the choice of how their data is being managed and kept.

How does one prepare for new GDPR Requirements?

Firstly, you would like to review your company’s documentation, assess what data you hold, where it came from via an information audit. You ought to also update any procedures so that they suit the rules.

Under the new GDPR requirements, a data subject has the proper to request that their data be erased – therefore, the procedure for handling such an invitation must be put into consideration and ordered by the organisations.

How GDPR impacts your businesses will cause an updated level of transparency, replacing old data privacy laws with a new one to data collection, storage, and usage. 

Companies need to be GDPR Compliant under the following set of rules and regulations:

  1. Obtaining Consent – Your terms of consent must be clear, meaning you simply can’t stuff your terms and conditions with complex language designed to confuse users.
  2. Timely breach notification – If a security breach occurs, you’ve got 72 hours to report the info breach to both your customers and any data controllers, if your company is large enough to need a GDPR data controller. Failure to report breaches within this timeframe will cause fines.
  3. Right to data access – If your users request their existing data profile, you want to be ready to serve them with a detailed and free electronic copy of the info you’ve collected about them.
  4. Right to Data Deletion – Once the first purpose or use of the customer data has been realized, your customers have the proper to request that you simply totally erase their data.
  5. Data portability – This gives users rights to their own data. They need to be ready to obtain their data from you and reuse that very same data in several environments outside of your company.
  6. Privacy Protocols – This section of GDPR requires companies to style their systems with the right security protocols from the beginning. Failure to style your systems in the proper way will result in a fine.

Fines associated with new GDPR Requirements

Failure to comply with the new GDPR requirements may result in some pretty hefty fines. 

The fines will range from £17.5million, or up to 4 percent of the offending organization’s annual revenue – whichever is bigger.

For lesser offenses, the fine is going to be halved to £8.1million, or up to 2 percent of the offending organization’s annual revenue – again, whichever is bigger.


GDPR may be a complex topic, and although this post will assist you to understand the fundamentals, you and your legal team will have to undergo the legislation with a fine-toothed comb. But the decision is pretty clear from the offset: GDPR is an aggressive swing within the face of data abuse, and it puts all the rights within the hands of the data subject when it involves their data.

To conclude, there are a big number of requirements that relate to EU GDPR. It’s important to know these requirements, and their implications for your company, and implement them within the context of your company.

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